Archive | Adverts


Japanese True Love Tester Bra

A little bit racy this post, but if you were able to handle the Condom Word Play frivolities, you’ll enjoy this one. In celebration of its 10th anniversary, Japanese lingerie maker Ravijour is holding its ‘Mood Up’ campaign and has come up with a curious bra design that guarantees not to open unless the lady […]

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The Chubbiness Idol Group

Do you have a フェッチ? If it’s for cute, chubby girls, then this is the lesson for you! In response to the rising popularity of AKB48 and other local idol groups in Japan, a niche collection of girls have popped up aiming to win the hearts and minds of guys who like their idols just […]

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No More Hold-Ups!

もう改札で止まらない! So goes the catchy line in this advert featuring the pudgy, bulging yurukyara character that is Tokyu’s ‘Noru-run’. The picture speaks a thousand words, but can you figure out the Japanese? It’s quite clever! (more…)

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Fire Safety – 火の用心

One of the more iconic types of poster you’ll find in Japan are the fire safety posters. Often adorned with a cute girl or popular celebrity, they aim to raise awareness of accidental fires in the home and encourage people to be vigilant. (more…)

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Chu New Lip

Here’s a catchy little Shiseido advert I noticed on television recently advertising a lipstick. Some interesting wordplay in the CM too! (more…)

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Olympus PEN E-P3 Campaign

Campaigns and special offers are a big part of life in Japan. You get discount coupons and points for just about everything you purchase, and store owners will be more than happy to give you a membership card to encourage you back. (more…)

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My Mean Senpai!

Film posters can be good sources for a quick bite of Japanese without much effort. You have a large image to help you understand context and usually a catchy phrase that shows some of the more creative uses of the language. (more…)

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