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Blue Ocean Dating Strategy

Red Oceans and Blue Oceans. What does it all mean exactly? I recently heard the term used to comment on the prospects of meeting girls at a club, but the term has its origins in marketing.

Simply put, a ‘red ocean’ is an existing, flooded market. It is crowded with competitors and rivals. A ‘blue ocean’ is an untapped, new market space with the strong potential for growth.

Why don’t big companies set sail for these fresh new waters? Because the focus in recent years has been on cutting costs and beating the competition in an existing space. To capture blue oceans, the focus needs to be innovation and capturing and creating new demand.

From the Japanese Wikipedia stub about the term:

競争の激しい既存市場を「レッド・オーシャン(赤い海、血で血を洗う競争の激しい領域)」とし、競争のない未開拓市場である「ブルー・オーシャン(青い海、競合相手のいない領域)」を切り開くべきだと説く。そのためには、顧客にとってあまり重要ではない機能を「減らす」「取り除く」ことによって、企業と顧客の両方に対する価値を向上させる「バリューイノベーション」が必要だとしている。従来からよく知られているマイケル・ポーターの競争戦略が、「事業が成功するためには低価格戦略か差別化(高付加価値)戦略のいずれかを選択する必要がある」としているのに対し、ブルー・オーシャン戦略では、低コストと顧客にとっての高付加価値は両立し得ると主張している。

Some useful terms:

既存市場 (きそんいちば) – existing marketplace
領域 (りょういき) – territory
競争 (きょうそう) – competition
未開拓市場 (みかいたくしじょう) – undeveloped market
説く (とく) – advocate / explain
向上 (こうじょう) – elevate / improve
差別化 (さべつか) – differentiation
高付加価値 (こうふかかち) – high added value


As I heard recently, the marketing term can also be applied to the dating arena. (Incidentally, the term seems to have been hijacked to market a Japanese dating scheme/scam, so it is advisable to be careful if searching for the term on the internet).

出会いのブルーオーシャン戦略

であいの ブルーオーシャン せんりゃく

Blue Ocean Dating Strategy


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8 Responses to Gakuu. Studying with Real Japanese

  1. Sabrina September 29, 2010 at 5:48 pm #

    This is pretty cool! Right now I’m studying on Textfugu which is great! I belive Gakuu can be really helpul too. What I like most is that its for pre-intermediate to advanced level students. So you can’t say its the same thing over and over again… students can actually improve their knowledge here. Thank you very much for creating this site. Have a nice day :)
    -Sabrina

    • Gakuranman September 30, 2010 at 1:09 am #

      Hi Sabrina! Thank you for your comment :).

      That’s definitely our aim. I love Textfugu for beginners and really getting students a solid grounding in the language, but afterwards (and even while) studying the basics, it can really help to encounter raw Japanese material. You don’t have to understand everything at first, but feeling challenged and picking up little bits here and there that are extra to your learning the basics helps expand your mind. Let me know if you have any more questions! More demonstration material will be up soon! We are currently having a special launch sale price for early adopters, so check out the pricing page if interested :).

      • Sabrina September 30, 2010 at 5:14 pm #

        Thanks for your reply. :) Unfortunately I’m even still miles away from the intermediate level. But I’ll definetly return to Gakuu when I get to this point. Anyway, I’m looking forward to the extra demonstration material. :) Keep up the good work.

        • Gakuranman October 1, 2010 at 12:21 am #

          Sure thing :). Let me know if you have any other questions or suggestions for things you’d like to see on Gakuu!

  2. missingno15 October 1, 2010 at 7:31 pm #

    When I looked at this, I first thought to myself, “aw hell no, gakuranman is doing the same thing as koichi…even the website layout is similar”. But then I realized “it’s aimed at pre-intermediate to advanced level students” which is perfect for my situation right now because I now really want to excel way past beginner. So basically, Gakuu really complements Textfugu. Can’t wait for more lessons to see how this is gonna be like so I can decide if its worth getting.

    • Gakuranman October 1, 2010 at 7:37 pm #

      Hey there! Thanks for dropping by :). No way – Koichi and I are buds. I’ve always loved teaching the more advanced stuff so it worked out perfectly. I’ll be adding more stuff in the coming days, so please stay tuned!

  3. DumbOtaku (percent20) October 3, 2010 at 12:58 am #

    This is really cool. I am glad to see more online content going beyond just teaching hirigana and katakana. That is what I try to do on my blog, but with to little consistency. Glad to see an expert do it, btw already a signed-up paid member now. :)

    • Gakuranman October 3, 2010 at 2:24 pm #

      Glad to have you man! Look forward to hearing any suggestions you have for the site and future lessons :)

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